Topics
- In class blog work
- Production Graphics
Inspiration
Production Graphics
Once you have final design comps, you need to turn those parts of them that will be graphics in your html. The first thing to do is determine what parts of the comp should be graphics.
Elements that should NOT be graphics:
- Solid background colors
- Any text that can be rendered as live / html text (ie – anything that is a web-safe font)
Elements that SHOULD be graphics:
- Background images that are not solid colors
- Text that cannot be rendered as live/html text (logos, buttons, headers, etc)
- Photos, design elements, etc.
There are two methods to create production graphics from your comps:
Using the Slice Tool
This tool, which is available in both the Photoshop and Illustrator (although I find it much easier from PS) toolboxes, looks like an X-acto knife. It allows you to “slice” your comp into pieces and then output them as separate production graphics using the “Save for Web and Devices” option.
Duplicating Layers into a New Document
This is actually my preferred method for creating production graphics. Here’s a quick guide of how to do this from Photoshop:
- Select the layer or group of layers that you want to create as a separate graphic
- Choose “Duplicate Layer” from the Layer Panel menu:

- A dialog box will pop-up. Choose “New” as the document destination, and give it a name. Once you hit “OK”, a new document will open with the layers that you selected.

- You may need to trim or crop the new document down to eliminate any extra space in the new image. Once it is the proper size, you can save it into the proper format (see next section below).
Exporting your Production Graphics
Regardless of which method you use to prepare your comps to make production graphics, you should always export them out of Photoshop or Illustrator using the “Save for Web and Devices” option:
This brings up a window that has lots of options for saving out Web ready graphics. It automatically creates 72dpi images, so you don’t have to worry about that. When picking the image format to use, consider the following:
- JPEG is best for photos or other images with a lot of colors / gradients. They cannot be saved with transparent backgrounds
- Gif is best for limited palette graphics, like logos, and those requiring a transparency to be placed on a single color page background
- PNG is best for graphics with a transparent background to be placed against a multicolor page background, but you should know that they don’t work properly in IE 6
Production Graphics for Navigation Buttons with Rollover States
If your redesign calls for a nav element where the menu items call for a different appearance when you mouse over them (a “rollover”), you can set this graphic up as a single image. Here’s an example from the Apple site:
Semantic Markup
Using semantic markup means coding your page in such a way that the tags are used as intended, and “machine-readable” in some way, making the content of your site more easily indexed, searchable, and repurposed. Here’s a good article on HTML5, the next version of HTML that is attempting to be more semantic than ever:
Homework
For Thursday
- Finalize the design comps for all your pages and post JPEGs of them to your blogs
- Create the production graphics for your homepage. If your design includes a nav element that has rollover states (see above) , create a single standalone graphic like the Apple example, and use the CSS sprite / image replacement technique to create your graphic.
- HTML/CSS for your homepage
Midterm Reviews
I will be sending your midterm reviews to you by Friday. Your grade will include work on your blog, so make sure that you have all the assignments and the documentation of your project posted to your blog. If one of your group members is posting all of the work, make sure that you at least link to their blog posts from yours.










